I work closely with experts to gain insight and develop thought leadership materials that pair strategic insights from primary market research with practical lessons to help business leaders deliver better results. Known for data-driven storytelling, reporting, and creative direction, I can lead research, content development, visual design, writing, editing, and campaign deployment for long form content.
Samples of my work follow:
Cognitive for social good: Environment
Long form article, Writer
Led research, interviews, wrote, photo selection and campaign deployment (project overview). Also available on ibm.com
A quantum of possibilities: The business advantages of taking the quantum leap
White paper, Content marketing lead
Led content development, photo selection and campaign deployment (project overview). Also available on ibm.com (landing page only).
Star qualities: What it takes for mobile development projects to succeed
White paper, Content marketing lead, Creative director
Led content development, photo selection, visual design and campaign deployment (project overview). Also available on ibm.com (landing page, study download)
Charting the social universe: Social ambitions drive business impact
White paper, Content marketing lead, Creative director
Led content development, photo selection, visual design and campaign deployment.
Raising the game: The IBM Business Tech Trends Study
White paper, Content marketing lead, Creative director
Co-led content development, photo selection, visual design and campaign deployment.
Searching for competitive advantage? It’s in hybrid cloud
White paper, Mentor
Co-led content development. Also available on ibm.com (landing page, study download)
Julie Yamamoto 