Web Design

Aquariums and Coral Reefs

One of the strategic goals for Species360, a global membership-based nonprofit,  was to raise awareness and increase impact in the aquarium market. Since nearly all large, prominent zoos worldwide were already Species360 members, aquariums presented a clear opportunity for new member growth. Professional records management within aquatic institutions was still in the early stages of adoption (as compared to zoos), and there was a lack of understanding about the value of collaborative data sharing. Key objectives for this landing page were to elevate Species360 profile and engagement with aquariums, position Species360 as a conservation partner (versus a software vendor) and establish the case for robust animal records management within the aquatic space.

I engaged the Species360 Science team to create an article highlighting the value of ZIMS data to coral reef conservation. This would be the main thought leadership asset for the page. Other team members were engaged to create blog posts and additional supporting content.

I designed the page to include large visuals with a lot of movement to generate excitement and raise awareness. This included a video header and parallax movement midway to help break up the content. To help draw attention to the science team’s article, I placed the content into an ebook format with a free download button. The initial page also included an animated graph, although that was later replaced with fresher content.

The page was designed in WordPress using Visual Composer and Slider Revolution. I also used Adobe Premiere for the video clip at the top and Canva for producing the ebook. My role was Content Marketing Lead / Producer, Creative Director and Web Page Designer / Developer.

View the live page on the Species360 website

Data4Wildlife Heroes

Another strategic goal for Species360 was to raise awareness about the value of Species360 data to conservation and science. The 2018 ZACC Conference (Zoos and Aquariums Committing to Conservation) presented a great opportunity to gather stories on this topic. I interviewed several of the speakers and other prominent conservation experts in attendance to learn about their work and the value of data to conservation. The video interviews were then edited and paired with blog posts in a story series called “Data4Wildlife Heroes”. Key objectives for this landing page were to elevate Species360 profile and engagement with conservationists/conservation organizations and highlight the value of data to conservation work. Some of the conservationists interviewed are quite well known, so the page was designed with influencer engagement in mind. By recognizing them as “heroes” and offering free shareable videos and social tiles, they were more likely to share and link back to the stories. Each story also included mention of Species360 members who are also engaged in conservation work with that particular species.

I designed the page to with bright, fun visuals to emphasize the hero concept. The design was based on the idea of comic strip superheroes, which was repeated in the videos as well.

The page was designed in WordPress using Visual Composer. I also used Adobe Photoshop for creating the banner at top (the comic strip graphics were completed by a graphic designer with my creative direction). My role was Content Marketing Lead / Producer, Creative Director and Web Page Designer / Developer.

View the live page on the Species360 website

Other websites I have designed

I have over 15 years of experience designing websites/pages for organizations such as:

 

 

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